booktubers, la luz, holguin
Luis Yuseff and Lisset Prego, together with the winning girl of the first edition, make the announcement of the contest. Photo: Courtesy of La Luz

National BookTubers Contest called from Holguín

The culture club Peña Atrapasueños of Ediciones La Luz, organized at the Celestino bookstore of the publishing house of the Hermanos Saíz Association (AHS) in Holguin, closed the wide summer program, which during the summer period called for the II National BookTubers Contest.

The purpose of the BookTubers contest is to encourage the pleasure for literature, from the new platforms of book socialization, and offers the opportunity to children, adolescents and young people up to 18 years of age, to participate with a video where they review a title published by this Holguin publishing house.

Liset Prego, head of the literature section of the Hermanos Saíz Association in the province, explained during the event that the idea of the contest is to create a space for the promotion of books among young readers, who are increasingly linked to the dynamics of social networks.

The term Booktuber refers to the community of YouTube content creators who make and upload videos related to books to share their opinions and reading recommendations from this video platform.

From ecured:

Ediciones La Luz is a publisher of the Territorial Editions System (SET), belonging to the Hermanos Saíz Association in Holguín.

On May 7, 1997, Alexis Triana, then president of the Hermanos Saíz Association in the province, along with a group of troubadours and poets, went to the last waiting room at the Frank País International Airport to present the first title published by the stamp: Jester of God, by José Luis Serrano.

In this way, a chance path began, with discontinuities and blinks that threatened the permanence of a label that in its beginnings added the first books of some authors or gave continuity to the literary careers of others.

Yudit Almeida Pérez
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