ArCAI is synonymous with creative art, which seeks to consolidate its market in Holguin and other provinces, with the support of the Cuban Fund of Cultural Goods (FCBC) and its manager Iliuvan Leyva Lopez, led by the economic director and founder Yusimi Sanchez Sanchez, who agreed to a brief dialogue with Radio Angulo digital.
When and why did the ArCAI Artistic Creation Project arise?
“The project arises in the year 2021 to make textile prints in formats of fabrics, cardboards, graphics and promotional designs among them signage and others”.
What markets are you targeting?
Arcai, Casa Marco, director, Yusimí Sánchez
“We offer services at the request of companies, all over Cuba, that demand from pullover garment printing to souvenirs, personalized mugs and specialized products as desired by the client.”
Which provinces or events has ArCAI reached?
“We have been in the last editions of the Chocolate con Cafe Festival in the province of Guantanamo, in the one related to the “Political Song” in work invitations in Santiago de Cuba and in the business sector we are able to reach the whole country.”
What other lines does ArCAI work in?
“We create in glassware: glasses, cups and other useful ceramic items for home use, among other durable materials with aesthetics. Also useful objects for children and school snacks”.
What is the support of the Cuban Fund for Cultural Goods (FCBC) in Holguin?
“They give us a lot of support, from economic advice to being able to import through national importers from Mexico and other countries, to acquire materials such as glass, cardboard and other materials of great importance for the production processes”.
Where are your products marketed beyond the companies?
ArCAI will open a store for the people of Holguín at Casa Marco 1.
“In the next few days we will be, thanks to the Cuban Fund, opening to the public an ArCAI Store at Casa Marco, located in front of the Plaza de la Marqueta at 10:00 am. There, the public will be able to find various useful items from cell phone holders, glassware, key chains and other items of great interest.
How do you set prices in relation to costs and profits?
“We try to bring offers that are satisfied from the prices according to what the customer needs. It is a form of private management that differs from others in the province”.
ArCAI is one of the private enterprises of Holguin artisans that operates under the cooperation and advice of the Cuban Fund of Cultural Goods (FCBC) in the province of Holguin.
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