Campaign in Holguin Engages Youth Against Drug Use

The public service campaign “To Avoid Falling” is visiting schools and communities in Holguin. As an initiative aimed at combating drug use among young people. Raising awareness about its negative effects through music and culture.

Sponsored by the Recording and Musical Editions Company (Egrem). In conjunction with the Union of Young Communists of Cuba. The initiative, designed to connect with youth. It is being carried out simultaneously in cultural centers in all provinces where the company has a presence.

Liset Será Rodríguez, Egrem’s communications officer in Holguin, explained to the Cuban News Agency that the strategy uses art as a bridge. To create debates and reflections on the topic of drugs. Especially among younger generations.

She added that the campaign in the province includes the Enrique José Varona Pre-University Institute. Also it will be extended to all schools of this type in the city of Holguin and to cultural centers. In communities within the municipality of Gibara, including Velasco.

The specialist also commented that the exchanges began with the presentation of the music video by the group Buena Fe. Which gives the campaign its name and stars the young people themselves. Creating a starting point with the students. Who felt close to the topic and found a more welcoming space for reflection.

“We seek to raise awareness through real testimonies and the voices of Havana teenagers. Also who shared their stories in the music video for ‘Para no caer’ (To Not Fall). With the intention of transmitting their own learning and thus honoring their courage,” she stated.

Será Rodríguez argued that the launch of this nationwide campaign reaffirmed the commitment of the company. And the Cuban cultural sector to youth and society. Using the power of art as a vehicle for transformation.

Egrem, Cuba’s oldest record label, has collected the most representative music of the island over its more than six decades. Including artists such as stars of the Buena Vista Social Club and Los Van Van in its catalog.

With information from CNA

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