Photo: Taken from CNA

FITCuba 2026 to Present New Features of the Varadero Resort

The International Tourism Fair (FITCuba 2026), taking place from May 7th to 9th. It will present the latest developments in the Varadero resort, the most renowned destination in the world. And the focus of this professional event organized by the Ministry of Tourism (Mintur).

For the first time, FITCuba will be held virtually. A format widely used today in various large-scale events. This format leverages the development of information and communication technologies. Allowing participants to conveniently register as participants or exhibitors from the comfort of their offices or homes at www.fitcuba.net.

According to the event program published on the official website, on May 7th. Luis Martínez de Armas, the Ministry of Tourism’s delegate in the province of Matanzas, will present Varadero, Cuba’s largest sun and beach destination. With its twenty kilometers of fine sandy beaches, turquoise waters, beachfront hotels, and high-quality non-hotel infrastructure.

On that first day of the largest professional event sponsored by the Ministry of Tourism in the Caribbean nation. Virtual tours will also be offered, featuring live customer experiences from Varadero at the Iberostar and Meliá hotel chains. This new feature will allow attendees to hear firsthand the opinions of those currently enjoying their vacations in the resort city.

Havana, as a city destination with its heritage, history, and culture, will be presented by tourism sector leaders in the capital. While the travel agency Cubatur will offer an overview of Cuba as a destination for the 2026-2027 season. A rum and tobacco pairing, along with presentations from international hotel chains with permanent locations in Cuba.

Such as Meliá Hotels International, Iberostar Hotels & Resorts, Blue Diamond Resorts, Axel Hotels, Grupo Hotelero Archipelago International, Valentin Hoteles, Barceló Hotels & Resorts, ATG Hotels, and MGM Muthu Hotels, will be a key moment for virtual exchange among participants on the opening day of FitCuba.

With information from CNA

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