The Holguin Basic Business Unit (UEB), belonging to the Light Industry Marketing, Import, and Export Company (Encomil). Received the National Vanguard flag. A recognition that distinguishes its sustained compliance with economic indicators and its capacity for growth amidst a complex environment.
Adelmis Hernández Lía, director of the entity, explained that they have accumulated 18 years of experience. Managing a company that initially began as a transportation and storage provider. And which in 2006 became a marketing company. Subordinate to the Light Industry Business Group and the Ministry of Industries.
Despite limitations such as fuel shortages and logistical difficulties stemming from its geographic location. Encomil has maintained the stability of its services and the fulfillment of its plans. Including the distribution of basic food staples.
The management also highlighted the boost to e-commerce through the tiendalotengo.com platform. Which exceeded $720,000 in foreign currency revenue in 2025. While so far in 2026 it has already accumulated more than $226,000.
Moreover the workforce, characterized by its discipline and cohesion. It has been key to these results. Along with the diversification of services, which includes leasing warehouses to micro, small, and medium-sized enterprises (MSMEs) and marketing to state entities.
Encomil is thus consolidating its role within the Cuban business system. With a management approach focused on efficiency, innovation, and commitment to its clients.
By: Miguel David Bruzón Hernández
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