Holguín Etecsa shows favorable e-commerce indicators

With more than 60 percent of the amount invoiced to the residential sector through digital payment, the Cuban Telecommunications Company (Etecsa) in Holguín shows favorable indicators in e-commerce as an alternative for greater efficiency in operations.

Etecsa, electronic commerce

Darquiri Sánchez Castro, head of Etecsa’s commercial department in the province, in statements to the ACN, explained that among the main achievements of the territory is that more than 80 percent of the company’s revenues are generated through digital means, an indicator that was consolidated by the provision of the “Mi Transfer” Exchange, used mostly by telecommunications agents.

This option creates a virtual money account that offers users the possibility of making payments for services and product purchase, especially in municipalities where there are no ATMs and therefore fewer magnetic cards, he said.

The same is available in the Transfermóvil application, which is associated to a mobile number and allows having two rechargeable accounts, one in MLC (hard currency) and the other in CUP (Cuban peso), independently of the bank cards.

He also emphasized on the importance of the use of some of the services provided, such as sending invoices by e-mail, an alternative that was implemented in view of the problems in printing them due to the large volumes of paper required.

He commented that only 21 percent of the customers use this method, an insufficient figure considering the number of users who have Internet access in the province through mobile data and Nauta hogar.

Sánchez Castro informed that among Etecsa’s new services, the mobile wallet will soon be enabled, where money can be deposited from the balance of the telephone and the cards associated to bank accounts.

One of Etecsa’s objectives is to provide its customers with payment channels that allow them to self-manage the services of the residential and state sectors in order to achieve greater computerization in society.

E-commerce plays an important role in the current situation of the country in view of the lack of cash and as a payment method that offers security and efficiency to all customers.

With information from ACN – Translated by Radio Angulo