The domestic trade sector in Cuba is undergoing a key phase of renewal. Aimed at diversifying the range of goods and services, improving their quality, and responding directly to the demands of the population. All within the framework of the economic transformations currently being driven across the country. To assess the practical application of these measures, the First Deputy Minister of the Ministry of Domestic Trade (Mincin), Yosvany Pupo Otero. Carried out an intensive work agenda in the eastern province of Holguin, accompanied by the provincial governor, Manuel Hernández Aguilera, and other sector officials.
During the meeting, held at the Provincial Government headquarters, the implementation of the regulatory framework. Underpinned by the 176 economic and social transformations approved at the national level was analyzed. This regulatory structure invigorates wholesale and retail activity by integrating various economic actors. Ranging from socialist state-owned enterprises to micro, small, and medium-sized enterprises (MSMEs). Non-agricultural cooperatives, self-employed individuals, and foreign investment entities operating within the province.

The visit provided an opportunity to review strategic priorities with significant social impact. Most notably the progress of decentralizing trade enterprises to the municipal level and the effects of financial recovery measures implemented nationwide. Furthermore, the discussion covered concrete actions to ensure adequate preparations for the summer season and the provisioning of local communities. An area where the First Deputy Minister emphasized the need to deliver tangible results for consumers.
Pupo Otero placed special emphasis on the care provided to vulnerable individuals. Stressing that any expansion in the supply of goods and services must go hand-in-hand with strengthening the family support system and community-based food service centers. In his concluding remarks, the Deputy Minister called for the optimization of communication channels at the local (neighborhood) level. Noting that difficulties and sources of dissatisfaction still persist within retail establishments at the grassroots level.
Furthermore, the authorities reiterated the duties and obligations incumbent upon all economic operators, both state-owned and private. It was emphasized that there is a strict requirement to comply with the provisions of the central commercial registry for any mercantile activity. Also to fully adhere to the regulations established under consumer protection law. Thereby consolidating a commercial policy that keeps citizens at the heart of all its actions.

By: Daimy Peña Guillén
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