The VC Ivette winery in the city of Holguin is replacing imported necessary products for the production of artisanal wines and other related products. As part of a production strategy using recycled materials.
Ivett Valentina Pupo Pupo, owner of the brand, told the Cuban News Agency that the strategy arose as an alternative. To the high purchase prices of some components abroad. As well as the need to maintain the winery’s production levels.
She explained that some supplies needed for manufacturing and bottling were more expensive in their original form. Which generated an increase in investment and, consequently, affected sales due to the price of the beverage.
The owner highlighted the use of bottle-sealing capsules, wine clarifiers, filters, transfer pumps. Sparkling wine corks, lid mesh, and other similar components as substitute materials.
Also she explained that the innovations are manual and include the repurposing of discarded materials. As well as contracts with local artisans for the production of plastic lids.
The family business arose from an interest in utilizing the properties of fruits and plants in their own beverages. Its growth has expanded to markets within the region and to other provinces.
Finally the initiative, consolidated with a product portfolio. That includes white, rosé, red, dry, semi-dry, sweet, semi-sweet, and sparkling wines. It has also diversified its offerings with vinegars, spirits, and handcrafted packaging and display items.
With information from CNA
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