The Point Wallet digital platform enables the recycling of plastic bottles using a virtual currency. That guarantees the purchase of various products from the Parranda Brewery. As part of a strategy to promote e-commerce linked to the circular economy.
The platform, www.puntomonedero.com, facilitates the delivery of recyclable materials throughout the country. With the support of other management initiatives such as Nuevo Mundo (New World). Which focuses on the sorting and collection of raw materials for the Holguin brewery. Explained Marinelis Torres Pavón, administrator of the micro, small, and medium-sized enterprise (MSME), to the Cuban News Agency.
After registering on the site with a mobile phone and email address. Users deposit the containers at collection centers. Also where they receive a balance in virtual currency that can be used at authorized points of sale. To purchase the brand’s beers and malts, subject to product availability, she noted.
As part of the process, Nuevo Mundo (New World) collects containers of various sizes. With volumes ranging from 900,000 to one million units per month. Collection is supported by purchasing centers, commercial managers, and recyclers in communities and strategic locations.
Miguel Alejandro Torres Pavón, the sole owner of the micro, small, and medium-sized enterprise (MSME). He stated that they had a contract with the Parranda Brewery for the recovery of containers in several provinces of eastern Cuba. This contributed to achieving approximately 70 percent recycling of the brewery’s production. An activity that became a source of income and an alternative for environmental protection.
New World is located within the Héroes del 26 de Julio Mechanical Enterprise (Holmeca). Recognized for its environmentally impactful business practices in eastern Cuba. Its integration into this environment generates employment opportunities and strengthens local development.
With information from CNA
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