In Cuba’s current economic climate, efficiency in service delivery is not just a goal, but an imperative for social development. In this context, the Holguin Territorial Division of the Cuban Telecommunications Company (Etecsa). Recently won the Quality and Competitiveness Award. Solidifying its position as a benchmark for comprehensive management in eastern Cuba.
The award ceremony took place at the ExpoHolguin Fairgrounds. A venue that witnessed the recognition of sustained effort. This award not only celebrates isolated achievements, but also validates the fulfillment of measurable indicators. And the implementation of continuous improvement processes focused on customer satisfaction.
During the ceremony, the provincial governor, Manuel Francisco Hernández Aguilera. He emphasized that a committee of experts conducted a thorough review of all areas of the organization.
Also the technical report highlighted the robustness of Etecsa’s internal processes. Which allow it to maintain competitive quality standards even in the face of current technological challenges.
For Luis Arnolis Reyes Ramírez, the institution’s territorial director. This success has a clear root: a strong sense of belonging. In this regard, he emphasized that the award represents a significant commitment for the workforce. Teamwork and the professionalism of the specialists have been crucial in reaching this level of business excellence.
Furthermore, it is important to note that the Holguin Quality and Competitiveness Award has a history spanning almost two decades. Established in 2005 by the Executive Committee of the Provincial Assembly of People’s Power. This competition seeks to encourage organizations that achieve a positive impact on the local economy through the optimization of their resources.
With this latest award, 24 organizations in the province have now received this important recognition. The award to Etecsa reinforces the province’s strategy of fostering a culture of quality that directly benefits the people.
Key figures from the local government also attended the event. Including Vice Governor Yunia Pérez Hernández and Yanet Doimeadiós Guerrero, head of the Government Secretariat. Along with representatives from the Territorial Standardization Office. Their presence reaffirmed the institutional support for entities that, like the telecommunications company. Prioritize efficiency as a path to growth.
This award places Etecsa Holguin at the forefront. With the challenge of continuing to innovate and raise the standard of its services. In a sector crucial for the computerization of Cuban society.

Photo: Courtesy of the source
By: Daimy Peña Guillen
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