The evolution of the Cuban cinematographic poster and the cultural influence on design, were the topics discussed at the theoretical forum “Posters at all costs. Cuban graphics yesterday and today”, held as part of the 18th edition of the Gibara International Film Festival (FIC Gibara).
Sara Vega, specialist of the Cuban Cinematheque Graphics, regarding the beginnings of this event, commented that during the 1960s, the search for people who saw the films and were able to find a metaphor that reflected its content and also attracted the public to consume a new cinema.
It was the beginning of a graphic path that would represent a cinematographic showcase for not only to bring the viewer into the cinema, but also to create a work of artistic value, she explained.
This country has been able to generate contents that are part of the world’s memory, said Vega, which implies the support of safeguarding the funds and the socialization of these posters.
Nelson Ponce, designer and artist of the poster of the 18th edition of Gibara Film Festival, emphasized on the need to rescue the elements that identify us in order to communicate, since these creations must be linked to the culture of a place.
We have to rescue the codes to be able to communicate, the way of seeing the cinema changed and transform us with it, because communication and design are closely related and that is the key to reach the public, he said.
The Cuban cinematographic poster is considered Cultural Heritage of the Nation by Resolution 40 of 2018 and also, because of its evident artistic merits, it is inscribed in the National and Regional Registers of Unesco’s Memory of the World Program.
Among the emblematic posters that obtained the endorsement of the international organization are those that represented worldwide films such as Lucía by Humberto Solás, Clandestinos (Underground fighters) by Fernando Pérez, Vampiros en La Habana (Vampires in Havaba) by Juan Padrón and Fresa y chocolate (Strawberry and chocolate) by Tomás Gutiérrez Alea and Juan Carlos Tabío.
With information by Sheyla Diaz Figueras – ACN / Translated by Radio Angulo
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