As part of the culmination exercise of university studies was developed Casa de la Prensa in the city of Holguin, the defense of the thesis “Manual for the management of social networks in CMKO Radio Angulo” by the candidate to the degree of Bachelor in Journalism, Mariana Cardosa Góngora.
This manual will facilitate the management of the Social Networks Facebook, Instagram, X and Telegram of Radio Angulo and will contribute to improve the presence of the media and likewise its website. In addition, to attract the audience, be more in line with new trends, and achieve greater interactivity with the public.
Another of the points addressed in the presentation was the role of a social network manager and community manager from the identification, monitoring and analysis of the behavior of audiences in social networking systems and content planning in order to create communication strategies.
The opponent and the tribunal agreed that this thesis is current and relevant, and that it is of vital importance for Radio Angulo to manage the potentialities provided by the interactive digital environment.
The tribunal rated the young university student’s research with five points and proposed this Manual to be consulted as study material for Journalism students, as bibliography for teaching classes and for its application in other Cuban media.
With information from Leydis Cruz Amat and Álvaro Raúl Suárez Leyva/Journalism student / Translated by Radio Angulo.
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