The Cubanacan Hotels Group celebrates its 39th anniversary this August 5th and continues to be a symbol of Cuban identity and culture. Supporting the tourism sector and offering authentic experiences to visitors, company executives affirmed.
Camila Girón, the group’s communications director, stated in a document sent to the Cuban News Agency. That this anniversary comes at a time marked by significant challenges for the tourism industry both nationally and internationally.
The recovery of markets, economic transformations, the increasing digitalization of services. And the new expectations of travelers demand increasingly innovative, efficient, and sustainable management, the statement affirms.
She also noted that the chain’s greatest asset continues to be its human capital. The women and men who, with professionalism, creativity, and a strong sense of belonging. They transform each stay into an opportunity to showcase the essence of Cuban hospitality. Their daily efforts have allowed them to maintain the trust of clients, tour operators, and strategic partners. Even during times of great challenge, she affirmed.
Suárez pointed out that Cubanacan is currently celebrating its 40th anniversary. It is offering excursion packages and day trips to locations. Such as Las Terrazas, Cienaga de Zapata, the El Cobre complex in Santiago de Cuba, and Gibara in Holguin, among others.
For the employees of this organization, looking to the future means continuing to promote innovation, digital transformation. Sustainability, and the strengthening of alliances that contribute to increasing Cuba’s competitiveness as a tourist destination.
It also means preserving the values that have distinguished Cubanacan since its inception. Excellence in service, respect for the environment, promotion of national culture, and commitment to the development of the communities where it operates.
With information from CNA
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