The Spanish hotel company Iberostar confirmed this Saturday its active participation in Cuba’s virtual tourism fair (FITCuba 2026).
A statement released this Friday adds that it has a wide range of offerings to showcase at the event. Scheduled for May 7-9th, in a hybrid format. The virtual and with in-person attendance at the Varadero resort on the final day.
They point out that the event, the largest trade fair in the Cuban tourism sector. It will hold its presentations and business meetings online. Reaffirming its role as a leading platform for promoting the national and international tourism industry.
In this context, Iberostar Cuba Hotels & Resorts invites everyone to experience the diverse rhythms of Cuba. With special emphasis on the tranquil pace of Varadero. So the destination to which this edition of the trade forum is dedicated.
Recently recognized by TripAdvisor as the third best beach in the Caribbean in 2026. Receiving the prestigious Best of the Best award. Varadero is solidifying its position as a prime location for relaxation, culture, and business.
Right on Varadero’s iconic beach stands the Iberostar Origin Laguna Azul. An all-inclusive resort that has become a flagship property in the Iberostar Cuba Hotels & Resorts portfolio.
With 814 rooms and the distinction of being the company’s first hotel under a lease management model. The Laguna Azul offers an inclusive experience for families and groups of friends. As well as an exclusive Relaxation Zone for adults.
Iberostar Origin Laguna Azul is now officially a “bluer” resort. As the company assumed the lease of the hotel on January 1st. A strategic step that will allow for its gradual repositioning both locally and globally.
Also this model entails a comprehensive transformation encompassing asset renovation. The incorporation of cutting-edge technology, the optimization of sales channels, the strengthening of operations, and talent development.
Moreover the planned improvements for 2026 include the remodeling of the buffet, the renovation of 250 rooms, the refurbishment of the Relaxation Area pool. The installation of four new elevators, and a complete restructuring of the Spa.
The Iberian hotel company, in its press release, outlines a wide range of options for guests. Also who will be present both electronically and in person during the Fair.
With information from Prensa Latina
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