In its purpose of accompanying cultural spaces, tradition and national identity, the company Cervecería Cubana S.A., producer of Parranda beer, joyfully arrived at Gibara International Film Festival, which concludes in the nicknamed Villa Blanca of de los Cangrejos.
A press release issued by the entity based in Mariel Special Development Zone states that the renowned international event was the scenario, on this occasion, to promote the Cuban beer with the best offer in terms of quantity-quality-price ratio.
During these days, those who come to the central square of Gibara, headquarters of the Festival’s collateral activities, could enjoy sales promotions, raffles and other experiences that are characteristic of the brand, and would learn about the proactive work linked to recycling, in order to protect the natural environment that is the Villa Blanca.
It adds that the event’s program includes Intimidad, a play of the Kilómetro Cero project, which is sponsored by Parranda, another example of collaborations that are in tune with the times, to promote the development of culture in its various expressions.
For a little more than a year and with a communication strategy aimed at all audiences, Parranda beer has been available in 500 and 1,000-milliliter plastic bottles, inserted in the market both in foreign currency and local currency, and defends the ecological concept by recycling the containers.
Parranda, which is making its way into the Cuban market, is writing a new chapter in the tradition of a well-known product, hence its name, synonymous with joy, revelry and also with the most ancient festivities of the Caribbean nation’s northern central region.
With information from the Cuban News Agency / Translated by Radio Angulo
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