Photo: Taken from CNA

Holguin Vegetable Canning Company Invests in New Revenue Streams

The Turquino Vegetable Canning Company in Holguin is investing in expanding its revenue streams by entering digital platforms and selling in foreign currency. With the goal of sustaining its production destined for the national currency market.

Yolaine González Verdecia, Technical, Development, and Quality Director, explained to CNA that the company has implemented a self-financing plan. Focused on financial sustainability, with its foray into digital commerce and foreign currency sales. This will contribute to investment development and an expanded range of products for the population.

Dedicated to the processing of fruits and vegetables and the production of their derivatives. The factory has added fried tomato sauce and tomato puree in doypack pouches. As well as guava paste and mayonnaise in one-liter jars, to its product offerings through the Alimentos Cuba online platform. Operated by the Tradisa Meat Company. This ensures the safety of the contents.

González Verdecia noted that, in addition to its digital presence, the center has begun expanding into the physical market to attract foreign currency. Also by signing contracts with stores in the TRD Caribe chain.

Immediate plans include the sale of ground and whole cumin seeds in 100-gram packages. As well as larger presentations of puree and fried tomato sauce in three-kilogram cans. Which will allow for greater market reach in different segments.

The director added that, to maintain supply over time, stability in production chains and the assurance of inputs are key. Moreover tthat the main obstacle is the availability of packaging and labels.

Also to mitigate this situation, the plant established ties with various economic actors in the region. Aimed at purchasing raw materials and resources, with the micro, small, and medium-sized enterprise (MSME) Productos del Valle. And the small-scale industrial company La Negra as its main partners, she noted.

Founded more than 70 years ago in the province of Holguin. The Turquino Vegetable Canning Company produces semi-finished fruit products, sauces, spices, seasonings, jellies, and compotes, highlighted by the Taoro brand.

With information from CNA

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