Malta Guajira, a product marketed by Cuban Brewery S.A., is gaining ground in the domestic market, according to a recent marketing study conducted by the company based in the Mariel Special Development Zone (ZEDM).

Malta Guajira Gains Ground in the Domestic Market

Malta Guajira, a product marketed by Cuban Brewery S.A., is gaining ground in the domestic market. According to a recent marketing study conducted by the company based in the Mariel Special Development Zone (ZEDM).

A statement to which CNA had exclusive access, states that since its introduction to the domestic market last November in its 500 milliliter (ml) format. Malta Guajira has received a notable reception, with consumers of all ages expressing appreciation for the beverage, which, in addition to refreshing, makes them feel represented.

Initial market studies showed high approval, with significant purchase rates through the company’s web platform (www.cervezaparranda.com), at non-state-owned outlets, and in the country’s chain stores.

Claudia Montes de Oca, communications and marketing specialist for the company that also produces Parranda beer, said they developed innovative processes to expand the brand’s reach and are now selling the new 330 ml format. Designed as a fair measure for individual consumption, intended for each family member, and it was well received.

Guajira is also presented as a statement of identity, the expert stated. Asserting that it is a priority for the company to meet local market demand with its commercial portfolio through the various sales channels available in the country.

Guajira, like Parranda, owes its name to the result of a competition held by the company before finalizing the manufacturing process for the refreshing beverage. Both of which are linked to traditions and the defense of Cuban culture and identity.

With information from CNA

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