The international collaboration project “My Entrepreneurship” is boosting business growth in Holguin province. Through consulting and support from specialists at the Center for Management Studies for Local Development (Cegedel).
Kerslin Velázquez Rodríguez, the center’s deputy director, told the Cuban News Agency that specialists are conducting comprehensive assessments of each business to identify strengths. Design customized strategies that enhance production capacity, and consolidate businesses for export.
She explained that, as part of this program, multiple methodologies are being applied to several companies in the city. The results have included a revamped image. Improved communication and organization, and positive impacts on attracting customers and positioning within their market niche.
The proposal encompasses the food, renewable energy, and technology services sectors. Including businesses such as Tienda Ryta, Cachito, Fajardo’s Pizza, Productos del Valle, Séfiro, and others. Its main objective is to support their growth until they achieve a strong position within the private sector, the specialist explained.
Velázquez Rodríguez noted that the work methodology is based on proposals from the United Nations Development Programme (UNDP) in Cuba. It is adapted to the local market in which these businesses operate. As part of this project, is being implemented in the provinces of Pinar del Rio, Villa Clara, and Granma.
My Entrepreneurship is conceived as a platform for local economic progress that integrates knowledge, innovation, and international cooperation. Applied in multiple countries to enhance competitiveness and sustainability. Contributing to the growth of the business sector in alignment with the nation’s challenges.
Also the Cegedel (Center for Local Economic Development) belongs to the University of Holguin and implements training programs. It provides support to government management, conducts research, and disseminates results to promote territorial economic strategies and foster a culture of innovation and business growth.
With information from CNA
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