Six decades of experience distinguish the work of the Holguin Advertising and Events Business Unit (UEB), founded by the Cobiella family. Today, it is a consolidated pillar of political, institutional, and commercial communication in the region.
The company, founded on February 24th, 1966, in the heart of the City of Parks. Aligned itself with the Revolution under the leadership of the Communist Party of Cuba. For the past five years, it has been expanding into the business sector. Serving approximately 700 clients, including educational, economic, and social institutions.
Aldo Batista Palomino, the unit’s director, told the Cuban News Agency that its integration into the business market has facilitated the inclusion of individuals and legal entities. In the provision of services, including signage and ambiance design for tourist facilities.
Madelaine Pupo Domínguez, deputy director of production, explained that the company serves a diverse clientele. Which demands greater efficiency and quality in its services, as well as product diversification. Therefore, it maintains design, lighting, communications, and audio/sound workshops.
In its 60 years of operation, the UEB (Basic Business Unit) has participated in the coverage of events. Commemorating July 26th, May Day parades, cultural events, patriotic tributes, and other sensitive activities. It has also held the National Vanguard status for the last nine consecutive years.
For many, the organization represents a platform for professional growth and development. Lianet Vega González, one of the youngest graphic designers, emphasized that efficiency stems from constant study and preparation. With new trends, always with the goal of providing quality service.
She explained that the work was diverse. Ranging from a simple piece for a private client to the complete image of an institutional campaign. Including projects for hospitals, industries, workshops, factories, and the tourism sector. In this process, communication was central because the only limit, she said, was imagination.
Popularly known as Party Propaganda, the unit fosters a strong sense of belonging. Several of its employees have been recognized at the provincial level. Such as Ania Margarita González, the lead specialist in the design department. Also who was awarded the title of Distinguished Personality. For her, her work is synonymous with dedication and discipline. She admitted that everything she is, she owes to the institution.
For its employees, the company became a family of 66 members. As expressed by Karelia Montero Rodríguez, a food service worker recognized by many as the heart and soul of the organization. She also emphasized that they formed a very close-knit team. Working around the clock and always seeking solutions or initiatives. Such as monthly collective birthday celebrations.
Numerous awards recognize the work of the UEB (Basic Business Unit) as the best of its kind in Cuba. A source of pride for its staff who continue the work of its founders, combining experience and youth.
The Advertising workers maintain their commitment to quality in decorations that are part of the everyday landscape of the province. As well as the most significant moments in local history, because their dedication to excellence, after 60 years, is one of their greatest strengths.
With information from CNA
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