With a firm commitment to the circular economy and sustainability. The Medano Construction Materials Company in Holguin is not only surviving a complex economic landscape. But also generating millions in revenue and solutions for the province.
Faced with the paradox of a materials company with limited access to cement. The response was not paralysis, but reinvention. Medano has undertaken a radical productive transformation. Diversifying its catalog to include non-traditional materials. Embracing the principles of the circular economy.
This strategy, driven by innovation and resilience, has allowed it to report revenues exceeding 400 million pesos. Also respond quickly to the needs of the region. Moreover the starting point was to look at what was previously considered waste in a new light. “Initially, the company’s carpentry workshop discarded pieces of wood and sawdust.
“Currently, all of that has been transformed into high-demand products for the population,” explains Yunior Pupo Leyva, the company’s general manager. This is just the most tangible example of a philosophy that permeates all of its production.
The company’s portfolio has expanded with alternative construction solutions. Among its flagship products are asphalt concrete and, notably, CeroCem lime-based mortar. A material used in the construction of sustainable housing that drastically reduces dependence on traditional Portland cement.
Furthermore the research and development process has been key. Ricardo Luaces Ledea, a standardization technician at the Medano Business Unit, details the methodology: “We brought together engineers and technicians. So we selected locally sourced products.
We then carried out dosage tests and studies in the laboratory. Afterwards, we went to the company [to apply the results].” This scientific and technical work has been the foundation for innovation.
Inventiveness has been put to the test in critical moments. When the concrete pipe factory shut down due to a cement shortage. The workers preserved the production technology by finding a solution using local and recycled resources, such as used oils.
Another resounding success was in tile production. “It didn’t stop, even when we couldn’t import emery stone. We took on the task of producing it ourselves through reprocessing and technological innovation,” emphasized Pupo Leyva.
Also this innovative model goes hand in hand with a strong social commitment. Attention to the workers is a priority. With programs to promote women’s advancement in the workplace and the creation of a children’s center that provides support to families.
Furthermore, as Yudelkis Salcedo Fernández, technical and development director, pointed out, there is a “strong connection with the province’s universities. To promote the ongoing training of all specialists.”
Complementing this vision, an internal agricultural program contributes to feeding the workers and relocating them to productive Jobs. Closing a cycle of sustainability and well-being.
With innovation as its guiding principle, teamwork as its method, and an unwavering social commitment. Medano Company has positioned itself today not only as an economic unit that generates wealth. But also as a tangible example of resilience and future-building. Demonstrating that limitations can be the impetus for creating new and more sustainable ways to grow.
By: Daimy Peña Guillén
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