Bucanero Brewery S.A. in Holguin province is advancing its digital transformation and customer diversification processes. By consolidating its e-commerce platform, micerveza.com. In order to expand its market and strengthen its sales management.
Specializing in the production of beers and malts, the company serves more than 2,500 customers monthly. Through direct home deliveries managed online. An initiative that arose during the Covid-19 pandemic. Erick Williams Abreu, its general manager, told the Cuban News Agency.
Access to the platform is granted through registration and selection of the different sales channels. Also where depending on availability. Some of the company’s most recognized brands. Such as Cristal, Bucanero, Mayabe, and Cabeza de Lobo, are offered in various currencies.
Through micerveza.com, they expanded their customer network across various economic sectors. Establishing production chains with 650 new non-state management entities. Including micro, small, and medium-sized enterprises (MSMEs), local development projects, non-agricultural cooperatives, and self-employed workers. Also who provide supplies and packaging materials, the company reported.
This strategy promotes financial sustainability and generates foreign currency. For the acquisition of raw materials, packaging, chemical inputs, spare parts, and industrial maintenance. As well as for investments that ensure the factory’s year-round operation, the company added.
With a production capacity exceeding 1,300 hectoliters, the plant registered more than 14 million cases of its various beverages in 2025. Across its four filling lines, consolidating its position in the domestic market and with plans to expand into countries. Such as Spain, Mexico, Panama, Venezuela, and Brazil, the company concluded.
Twenty-eight years after its founding, the brewery is distinguished by the production and marketing of 10 internationally renowned brands. Its constant innovation in its offerings, and its sociocultural impact in the northeastern region of the country.
With information from the Cuban News Agency
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