Habanos Festival Among Cuba’s Most Important Tourism Events

The Habanos Festival takes center stage in Cuba’s 2026 tourism events calendar. The event, taking place from February 23rd to 26th in Havana. It marks one of the most significant moments for the island’s travel and meetings industry.

The festival’s importance is linked to the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment. With this type of tourism has a direct impact on the economy and the country’s international profile, according to experts.

Moreover the Ministry of Tourism (Mintur) presented its 2026 Events Calendar at the end of last year. The announcement confirmed a broad movement integrating culture, science, society, and the travel industry. The proposal reinforces Cuba’s position. As an experienced destination for organizing professional and recreational events.

Also the Mintur catalog and the programs of the Ministries of Culture, Education, and Science, Technology, and Environment showcase the diverse range of planned activities. Experts highlight that the island maintains a strong position within the MICE tourism sector. It continues to attract organizers and participants from different regions.

So 276 events are scheduled for 2026 in Cuba. A figure that exceeds the number of events held in 2025 by 41. The island is part of the Latin American Federation of Congress and Related Event Organizers (COCAL). And the International Congress and Convention Association (ICCA). These memberships strengthen the exchange of knowledge and opportunities for the destination.

Among the most anticipated events are the Habanos Festival. In which brings together more than a thousand attendees. The FITCuba 2026 International Tourism Fair. The latter will be held in May in Varadero. With a focus on sun and beach tourism and dedicated to Canada as the guest country.

Finally the calendar confirms that Cuba is committed to consolidating its regional leadership in events and business tourism. With offerings that integrate tradition, innovation, and a broad international appeal.

With information from Excelencias Cuba
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