Cuba received the “Partner Destination for the Activation of Intangible Cultural Heritage 2025” award this Thursday. Granted by the Meadin Research Institute of China.
The award recognizes the archipelago for its work in preserving and revitalizing intangible cultural heritage. During the opening ceremony of the Meadin 2025 Culture and Tourism Festival. Elizabeth Vela, Cuban Tourism Counselor for Asia, stated that Cuba is one of the most unique and fascinating destinations in the Caribbean.
She emphasized that the country’s strategic geographic location strengthens its role as a leading multi-destination in the region. She recalled that Cuba was declared China’s first tourist destination in Latin America in 2003. Opening up opportunities for visitors from the Asian giant.
Moreover she added that the country offers more than beaches. It boasts the best tobacco in the world, high-quality coffee, exquisite rum, and an internationally recognized tangible and intangible cultural heritage. Vela noted that the resumption of Air China’s direct flights to Cuba. Along with the visa waiver for Chinese citizens. Facilitates travel and promotes multi-destination tourism to Latin America.
Also the new “Unique Cuba” campaign highlights national identity. The kindness of the Cuban people, and the achievements of the Revolution in all social spheres, she commented. Futhermore she also emphasized that the cultural mix that defines Cuba includes a significant Chinese influence. A historical legacy that cannot be overlooked.
According to the organizers, the Meadin Research Institute of China uses an international tourist destination evaluation system based on a unique data model. Which assesses engagement (market penetration), experience (innovation in the experience), ecosystem (ecological synergy), and sustainability.
Based on the travel preferences of Chinese tourists and a multidimensional analysis of the competitiveness of global destinations. Also the MITD identifies and recognizes those destinations that stand out in the Chinese market.
Recently, the Cuban ambassador to China, Alberto Blanco, highlighted three unique elements that favor cooperation in tourism: the complementarity between two socialist nations without conflicts of interest, the stability and security that characterize Cuba, and the special affection and historical admiration of the Cuban people for the Asian giant.
In response to questions from tour operators, he emphasized the ongoing efforts to adapt to the cultural and gastronomic needs of this Asian market. According to Blanco, Havana also recognizes the importance of deepening Beijing’s relations with Latin America and the Caribbean. In this regard, he advocated for a multi-destination tourism model.
Furthermore, he highlighted the attractions of the Caribbean nation’s rich cultural heritage and the potential of health and nature tourism.
With information from Prensa Latina
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