The use of innovative solutions guarantees the continuity of production at the Holguin-based Beverage and Refreshment Company (Ember in the Spanish acronym). Aimed at diversifying its market offering, ensuring packaging, and ensuring optimal equipment operation.
The company, dedicated to the production and marketing of alcoholic beverages and sugar derivatives. It is committed to incorporating recycled production of creams and liqueurs. In various flavors and seeking alternatives to expand its portfolio. Martín Pupo Marrero, director of Ember, explained to the Cuban News Agency.
In order to strengthen its economy by reducing dependence on external inputs and meeting consumer demands. They created a mini-industry with modern technology, aimed at obtaining mango and guava Pulp. Also used in the production of natural juices as an alternative solution.
Also the product has a positive impact on the public health and education sectors. Where it is part of the diet of patients, children, and young people for school breakfasts and snacks. They also provide soft drinks and syrups. Strengthening their ties to the community.
Pupo highlighted the use of technological innovation applied to the conservation and operation of long-standing machinery. Much of it semi-automated and with artisanal structures. This allows them to keep the blow-moulding and shrink-wrapping machines used in bottle packaging operational, having been in operation for over 40 years.
Moreover he added that, to ensure packaging quality, they implement a bottle recovery and reuse system. Which consists of recovering raw materials from the tourism sector and partnering with specialized organizations for subsequent processing and sanitation.
Ember’s product catalog includes iconic spirits such as Coronilla aguardiente and La Cigüeña aliñado. Linked to Holguin’s cultural tradition, as well as vinegars, sweet and red wines, among others. Also which generate income for regional development.
With information from CNA
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