Bucanero S.A. Brewery in the province of Holguin is developing capabilities to grow its production. Which exceeds one million hectoliters annually, through brand innovation, investment programs, and a shift in the industry’s energy mix.
With a portfolio that includes beers such as Cacique, Mayabe, and Cristal, and Bucanero and Perla Negra malts. The company seeks to increase its production capacity to meet domestic demand from retail, tourism, and the gastronomy sector, and exports, Ediel Hechavarría, Deputy Director of Operations, explained to CNA.
Among the strategies implemented to optimize the brewery are the creation of 473-milliliter cans with a new packaging design. The expansion of the dispenser network, which includes a line of 30-liter kegs; and the deployment of a series of investments aimed at renewing the image of existing brands and strengthening their positioning.
The initial implementation of these measures and the efforts of the employees allowed them to exceed the previous year’s planned production by 100,000 hectoliters. Also which was allocated, among other purposes, to supply popular festivals in the northeastern region, he noted.
For future growth, they have an investment plan in human capital, methods, and machinery that includes talent programs aimed at identifying and training young professionals who can fill key positions. Advancing in e-commerce, and strengthening sales links with new forms of non-state management.
This year’s goals include meeting sales goals, increasing malt production volumes. A high-demand food product that already exceeds initial projections by 31 percent—and optimizing profit margins through greater efficiency in industrial costs and expenses.
He emphasized that they are working on automating processes focused on improving control and reducing water, energy, carbon dioxide (CO2) consumption, and expenses. Moreover will contribute to reaching the brewery’s full potential, estimated at two million hectoliters.
Aware of the difficulties in the water supply, exacerbated by the national electricity situation and the drought. Hechavarría explained that they are investing in the installation of generators, solar panel projects used to power the Wells. Finally the replacement of pipes in the main pipeline from the town of Maceo, in the municipality of Cacocum.
Futhermore he added that, with a production capacity of nearly one thousand beers per minute, Bucanero is consolidating its position in markets such as Spain, Mexico, Panama, Venezuela, and Brazil. For which it must address the logistical challenges of ensuring a constant supply that avoids losses to the competition.
As a leader in the barrel market in the Caribbean and Central America, Brewery Bucanero S.A. It is committed to diversifying its portfolio, which also includes premium products, including Bucanero Max and Cristal Extra.
With information from CNA
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