Wolf's Head Beer

Wolf’s Head Beer Returns to the Cuban Market

The Wolf’s Head brand is reappearing in the Cuban market. Reflecting the diversification of the Bucanero Brewery S.A. portfolio and its commitment to innovation.

Erick Williams Abreu, the company’s general manager, said in an exclusive interview with the Cuban News Agency that this relaunch of the brand, owned by Bucanero, seeks to satisfy consumers with competitive prices. And occupy a space alongside the company’s other well-known products.

“This is a light, 100 percent Cuban beer,” the executive commented. A lot of passion went into the project, and they hope to flood the domestic market and replace imports.

They will be engaged in mutually agreed negotiations with suppliers with manageable costs for the company and reach consumers with affordable prices, the general manager stated.

Yainelis Calero Pérez, the company’s marketing and promotion specialist, confirmed that this new product emerged after a market study conducted last year. Which revealed an opportunity to fill the gap that imported beers had been gaining in consumer preference.

Its positioning is based on accessibility with an attractive price, designed for a broad audience; presence through market availability. With strategic nationwide distribution; and the backing of a trusted recipe endorsed by Cervecería Bucanero. A leading and prestigious company in the Cuban beer industry.

During the presentation of Wolf’s Head this Friday, Odette Montes de Oca, master brewer, explained the technical characteristics of the liquid. Which features a smooth and refreshing flavor, presenting subtle fruity aromas with light grain notes and a delicate floral touch of hops. Achieving a balance designed for long and enjoyable consumption.

Thanks to a fermentation process and precise brewing control. It has a low alcohol content and fewer calories compared to other beers on the market, the expert noted.
Williams Abreu announced that they will begin distribution this month. Ensuring products are available in supermarkets and stores with the goal of ensuring all sales channels have access to the brewery’s brands.

Wolf’s Head emerged in Cuba in the 1960s as a widely accepted dark beer. The brand remained frozen in time and is resurfacing with new strategies to capture the attention of the domestic market.

With information from CNA

Translated by Aliani Rojas Fernandez

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