Cuba’s growing appeal as a wedding destination could today represent another step in the recovery efforts for the travel industry in this country.
This criterion could well support several other aspects of the industry to strengthen the influx of foreign vacation travelers to the country and also consolidate the island’s tourism figures.
Hence, the most recent report on Cuba as a wedding destination represents new hope. In this case contributed by couples from around the world. Beautiful settings, structural conditions, hotels, and a professional team are the arguments despite the problems.
The general director of Cubatur, Diana Beatríz Olivera, expressed this optimism to the press this Thursday. Presenting a unique program for the second edition of the Expoweddings Havana event, to be held from September 4th to 6th at the National Hotel of Cuba.
Founded on April 1st, 1963, Cubatur Travel Agency is the oldest of its kind on the island and is now leading this program.
The director noted that, dedicated to Weddings Destination, where couples choose to get married in a location other than their usual residence. The event already attracts industry and wedding professionals from Mexico, Colombia, and the Dominican Republic.
The wedding destination industry is an ocean of opportunities, with more than 340,000 weddings held annually around the world.
Couples are no longer just looking for a location; they’re looking for a multi-day experience that involves their loved ones on an unforgettable trip.
The wedding market in some countries in the Americas alone generates $50 billion annually. While within that market, weddings destination represent an impressive $16 billion.
These figures are not just numbers, but a testament to the value couples place on authenticity and travel, the expert attests.
Therefore, Expoweddings Havana is established as a platform in Cuba to capture a significant portion of that market. Uniting the best suppliers and professionals to create events that exceed all expectations.
The expert recalls that the average cost of a destination wedding is $28,000. But it’s not just the expense; it’s an investment, it’s the money allocated to personalization, quality of services, and exclusivity, she emphasized.
The average group size for a wedding destination is only 48 to 50 guests. This focus on a smaller, more intimate circle is key.
Sixty percent of couples who opt for a wedding destination assume all costs. This means they are in charge, the true architects of their special day.
Furthermore, 36 percent of couples planning weddings destination hire a wedding planner. This highlights the complexity and value of expert guidance.
Such data will facilitate networking in Cuba with various suppliers in the event and wedding industry, tour operators, and other interested parties.
And this interest is so significant that important industry figures, such as Mónica Restrepo, the director of Latin America (LATAM) for Bodas ABC and the director of the Forever Wedding Summit, have already confirmed their attendance at Expowedding in Havana.
Evaristo de los Santos, the creative director of ABC in the Dominican Republic, also joined the event. The Cuban authorities met them at the important Forever Wedding Summit.
In addition to professional contacts, the General Public Day is also planned, where Cubans will be able to attend, learn about, and appreciate demonstrations of this style of wedding planning.
Thus, both Cuban and foreign couples now have their small contribution to the country’s tourism recovery. Despite the economic hardships it is experiencing, a hope supported by the words and optimism of the organizers.
With information from Prensa Latina
- Wedding Tourism, the Recovery of the Cuban Industry - 30 de August de 2025
- Soap’s Essential Components Could Be Harmful - 30 de August de 2025
- Drinking coffee reduces the risk of frailty in old age - 30 de August de 2025