Executives and specialists at the Cuban Telecommunications Company (ETECSA) value the MiTransfer mobile wallet as an ideal alternative for entering and enjoying e-commerce without the need for bank cards. It is currently enjoying great popularity among the population.
It was launched on February 28th, 2023, under the brand name Bolsa MiTransfer. As an electronic channel within the Transfermóvil app. Its acceptance has gradually multiplied. Primarily due to its efficiency, as the mobile phone itself becomes a wallet.
Proof of this is the fact that it has more than 790,000 users, and its main strength is that it connects unbanked people to banking services. Héctor Luis Mora Hechavarría, Director of Digital Services at ETECSA, explained to the Cuban News Agency.
While it was initially conceived to pay for services in the closed environment of our company. Also its target audience was unbanked people, including teenagers and young adults. Domestic workers, farm workers, and banked adults who were not yet using payment gateways. Today its goals and results exceed expectations.
According to the specialist, following numerous updates to the Transfermóvil app. The mobile wallet has been incorporating features that are not only useful for these customers. But also for many others who use certain services managed through MiTransfer.
Such is the case of the Classic Card, whose acquisition is currently in high demand by the population. And the services of the Facilitation Office (OFA) of Heritage Cities. Namely booking and paying for routes and tours of historical sites, Mora Hechavarría pointed out.
The truth is that with the electronic wallet, everything is simplified. He stated, by allowing the use of a mobile device to send, store, and receive money. It works with a virtual account associated with a personal cell phone number. So the user can have one for each line enabled in their name.
According to the interviewee, no bank account or matrix card is required for its use. Simply using the person’s phone number, they can transfer funds to another wallet user. Even paying in stores is simply by scanning the QR code.
When asked how to register, Mora Hechavarría specified that those interested should go to MiTransfer from the side menu of the application. Where it says “Settings,” select the “Register” option, and fill in the boxes with the requested information.
They must enter their ID and the authentication PIN to be used. Click “Accept,” and authenticate in the “Session” menu at the top to begin enjoying the benefits of e-commerce, the specialist noted.
The Director of Digital Services at ETECSA finally emphasized that for more information or questions, there is a Telegram channel: @transfermovilCubaOficial.
With information from Cuban News Agency
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