Service Chains Benefit Vacationers in Holguin

The creation of links with production and service entities fosters linkages and improves the quality of work and customer service at the Popular Camping Company in the province of Holguin, which has 10 active bases throughout the northeastern territory.

In order to take advantage of local potential and contribute to economic development, they established linkages with institutions. Including 23 productive entities such as credit and service cooperatives and farmers. Yandra Marrero Cruz, general director, explained to the Cuban News Agency.

Thanks to these agreements, she said, the facilities are supplied with food, fresh vegetables, seasonal fruits, milk, and various meats. Used in the preparation of varied dishes at reasonable prices for guests.

To acquire other imported supplies and products, which allow them to maintain the standard of their facilities. All of which are first or second class, they strengthened ties with the Pesca Caribe Base Business Unit and the ITH Marketing Company, the director stated.

Marrero Cruz specified that for the enjoyment of their guests, they maintain an agreement with Expo Holguin. Which enables the exchange of services between the two entities.

In addition to accommodations and gastronomy, they offer options aimed at guests’ recreation and maintain ties with the Cultural Centers and the National Institute of Sports, Physical Education, and Recreation. Which promote activities at roadside rest stops such as El Vallado in Gibara, Holguin-Santiago in Caballería, and 400 Rosas in Banes.

The general director added that, as part of a strategy aimed at attracting a stable clientele. They also signed contracts with entities to serve their employees throughout the year. Including the Holguin Electric Company and the Garbo Construction Workers Services Company.

During the current summer season, the Popular Camping Company in the province managed to sell its entire capacity at the bases under its management. The most popular destinations are Playa Blanca, in Rafael Freyre, and Rio Cabonico, in Mayari, where they serve more than 5,000 vacationers each day.

With information from CNA

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