Summer Kicks Off in Holguin with the Cristal Festival

The Cristal Festival, organized by Cerveceria Bucanero S.A. as a grand spectacle for the Cuban public. Will be held in the provinces of Holguin and Havana on July 12th and 19th, respectively.

The event, which began in 2023, combines music and dance in an engaging presentation.  The goal of giving back to the people of the Caribbean archipelago. For their continued love and support of Cristal products and the line, Cuba’s leading beer.

Yainelis Calero Pérez, Marketing Specialist at Cerveceria Bucanero, told CNA exclusively that, since 2024, when the event was first held during the summer, Holguin was chosen to host the celebrations at the location of the factory responsible for producing the world-class beverage.

She added that all expectations are focused on the show, which will feature renowned dance music artists such as Maykel Blanco y Su Salsa Mayor. Elito Revé y su Charangon, and JG. For the first time, it will feature representation from artists in the dance music scene, this time with singer Wildey.

More than just a series of concerts, it’s a show, because we want the community to feel motivated and happy about an event that will include dancers, DJs, and participation games, the expert commented.

The communicator assured that a key moment in the Fiestas Cristal will be the launch of a new format and campaign. A beer based on the premise “Bigger, Same Flavor,” which will have a 473-milliliter capacity and will represent a renewal of the beverage’s image.

In Holguin, on the 12th, the presentation will begin at 8:00 p.m. in the parking lot of the Mayor General Calixto Garcia Stadium. While in Havana, on the 19th, it will close at La Piragua. The highlight is that, in addition to music and dance, there will also be a visual arts performance, in which three artists will create a live mural.

The Cristal Festival is part of the “Summer Always Young” campaign. Which in Cuba promotes efforts aimed at developing recreational, historical, and economic and social activities. With the goal of ensuring enjoyment for the entire population, especially young people.

With information from the Cuban News Agency

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