With the creation of the state-owned micro, small, and medium-sized enterprise Roble Blanco. The Beverage and Refreshment Company (Ember) of Holguin increases its productive capacity to meet the demands of the national market. Contribute to the local economy, and generate new business opportunities.
Dedicated to the industrialization of raisin wines and various types of liquors. The new management model is aimed at generating foreign currency through domestic trade. According to Martín Pupo Marrero, director of Ember, who informed CNA.
As the sole partner of the micro, small, and medium-sized Enterprise. The company supplies the necessary raw materials for production, equipment, and the premises located at its headquarters. While the other company assumes the production and marketing processes.
Cooperation between both parties enables the functioning and consolidation of the Brand. Until Roble Blanco can establish its own supply chains to directly acquire resources such as alcohols, sugars, and flavorings, explained Ibis Cruz Calzado, sales promoter of the provincial entity.
Additionally, it is planned to expand the product line, which currently includes strawberry, mint, anise, and coconut liqueurs, to increase offers aimed at the hospitality and tourism sectors. Which will contribute to restocking the market with local recipes, she added.
The Ember of Holguin, belonging to the Ministry of Food Industry, has nationally recognized brands such as rum Bariay, aguardiente Coronilla, prú oriental, and aliña’o La Cigüeña. Also with which they promote the rescue of the traditional Cuban drink.
With information from CNA
Translated by Aliani Rojas Fernandez
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