Prime Minister Manuel Marrero urged today at the opening of the 43rd Cuban International Tourism Fair (FITCuba 2025). To recover and develop tourism to boost the Cuban economy and improve the population’s quality of life.
At FitCuba’s headquarters in the Morro-Cabaña Military Historical Park. Marrero emphasized that the smoke-free industry also requires innovation, international cooperation, and local empowerment.
To achieve this, it is necessary to restructure tourism and position it as the driving force of the national economy; this is a priority, he emphasized.
He emphasized that the recovery includes an update to the regulatory framework and policies to stimulate foreign investment in the country. The use of new payment cards, and the acceptance of cash payments in euros, US and Canadian dollars.
He also highlighted the launch of new air operations, facilitating cash ticket sales in foreign currency. The elimination of the health fee at international airports, ports, and marinas, starting tomorrow, and the creation of public-private partnerships between major tourism providers and MSMEs and self-employed workers.
In addition to the diversification of the tourism product. Cuba is more than just sun and sand and has attractions to promote and stimulate other forms of tourism, the president emphasized.
These include nature, ecotourism, and rural tourism; cultural, heritage, and historical tourism; health, wellness, and quality of life tourism; scientific and educational tourism.
In addition, there are cruises, recreational boating, and diving; conferences, events, meetings, and incentives, as well as community and local tourism.
Regarding human capital, the Head of Government explained that a process is underway to foster greater worker participation. The restructuring and improvement of the tourism training system; payment and incentive systems for workers.
Other potential opportunities for the sector include establishing Special Economic Tourism Zones. With additional incentives for investors and operators; achieving “green certification”; reducing single-use plastics, including the use of clean energy; and advancing waste recycling.
At the same time, we must take advantage of our atributes. Such as Cuban hospitality, cultural authenticity, qualified human capital, and scientific and medical potential.
During his speech, Marrero addressed the intensification of the United States government’s economic, commercial, and financial blockade against Cuba and its campaigns to discredit the Cuban Revolution, particularly the development of tourism.
However, recovering and developing tourism is key to boosting the economy. Improving the quality of life of our population, and thus achieving the desired prosperity for the Cuban family.
FITCuba 2025 will run until May 3rd, with China as the guest of honor and Cuban Traditions as a product. Promoting the destination’s cultural, heritage, natural, and historical values.
With information from Prensa Latina and CNA
Translated by Aliani Rojas Fernández
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