For more than two decades, the Radio Angulo station, the parent company of the Radio System in Holguin, found in the Internet the opportunity to adapt its journalistic message to Information and Communication Technologies (ICTs) and to incorporate new expressive routes and multiple ways of telling reality.
On the other hand the occasion of Cuban Press Day, on March 14, 2001, digital journalism from the CMKO was visible in real time and over the years it has achieved the dissemination of multimedia content with immediacy and attached to the veracity of what happens in this region of eastern Cuba.
Once opened, the website became the first in the province’s radio system and the fourth in the country, giving way to an interactive, dynamic and plural window. Its empirical beginning was followed by a process of evolution of production routines and adaptation of events in the digital era based on the advantages and added values of ICTs, better knowledge management and a combination of traditional media codes.
Also in its beginnings www.radioangulo.cu was among the 15 best positioned national sites on the Internet and consolidated itself as a reference communication channel in the country with several awards at Cuban Radio Festivals.
With the insertion of the CMKO in the network of networks, for the first time its informative message had a reach greater than the airwaves, becoming an effective, reliable, truthful and verifiable tool in the face of the globalization of information and the media manipulation and distortion of the Cuban reality.
Moreover 24 years have passed and there have been many changes in the hypermedia narrative and not a few technological difficulties, as well as the necessary challenges of overcoming and adapting in an increasingly interconnected world.
Currently the Radio Angulo website continues to weave its way into cyberspace with the integration of multimedia elements, adapting to a constantly changing environment. Now that the notion of a single closure has disappeared, the frequency of updating, renewing and republishing content that acquires new values and perspectives is more flexible.
Cuba‘s socioeconomic conditions have changed a lot in recent times and therefore the press is called upon to transform its content management according to the real socio–political, economic and technological situation that our country faces.
So the global reach of communication today underlines the need to conceive a more participatory journalism, which reflects collective social and political life and economic transformation with transparency and immediacy.
In conclusion the digital era changed the rules and the media in Cuba have the challenge of maintaining credibility as a reliable source of information by showing reality in all its diversity beyond the current adversities.
By: Yamila Pupo Otero / Translated by Radio Angulo
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