Respect for the consumer has become a recurring theme of public and media agendas lately, thanks to the government's willingness to rescue and enforce the provisions regarding the protection of customers.
Therefore, the Official Gazette of the Republic of Cuba published these days Extraordinary Resolution 54 of 2018, for Domestic Trade, aimed at individuals and legal entities that exercise the activity of gastronomy, the sale of products, technical, personal and accommodation.
With this Extraordinary Resolution, the responsibility of the suppliers with the fulfillment of the rights of the clients is legitimized, turning some into inviolable.
Among the rights regulated by Extraordinary Resolution 54 of 2018, is to receive products that meet the established quality, service and safety requirements.
Likewise, suppliers must meet the needs of customers with an adequate and timely supply of goods and services of first necessity, with special attention to vulnerable groups, such as physically disabled, pregnant women and the elderly.
Another of the rights of consumers is to receive the invoice or proof of sale in the services that are established or requested, together with the complete delivery of the so-called "return", which includes the fractional currency.
Access to timely information, according to the needs, expectations, wishes and preferences, checking the weight of the product purchased; together with the guarantee, compensation and reparation for damages caused are the rights most currently claimed.
These are added to basic values such as kindness, good treatment, compliance with work schedules and other rights that, in the field of services, never, under any circumstances, should have been lost.
Even today, when the managers of the Business Group of Commerce increase the demand and the verification actions, to recover the lost ground, in terms of client protection there is much to be done.
Such has been the dislike of customers for years that few dare to demand their rights before dependents and administrators, a situation that must be reversed, for the good of the credibility of the institutions of trade, gastronomy and services.
However, today we all have to approach the extraordinary resolution 54 of 2018, published in the Official Gazette of the Republic of Cuba, to assert our rights as clients and contribute to the improvement of these mechanisms.