The initiative consists of Havana Club Selección de Maestros, Havana Club Añejo 15 years, Havana Club Havana Club Máximo Union and all prestigious rums designed for high luxury segment.
Jérome Cottin-Bizonn, CEO of Havana Club International, said Iconic can now be purchased in 25 countries.
He said that in 2014, the company managed to sell four million boxes, which means about 50 million bottles, 25 percent of those sales were made in the Caribbean nation.
Among the factors affecting the jump, figure high quality master rum makers involved in the process, the natural aging in white oak barrels, as well as climate and soil in which sugar cane is grown, which They make it unique of its kind.
Since its founding in 1993, the joint venture formed equally by Cuba Ron and Pernod Ricard, has increased 10 turnovers.
He said that despite having great success the Havana Club in the United States, this is not marketed in the northern country, due to the laws of economic embargo exerted by the White House on Cuban products, reported the Cuban News Agency. / ACN / Translated by Daysi Olano Fernandez - Cuban Radio.