Havana club, the famous Cuban rum, continues more and more consolidating its presence in world markets with new prospects in 2018.
Havana Club International S.A. Corporation president Christian Barre told reporters that his entity expects to market over 4.5 million 9-liter cases this year in major markets like Germany, France and Cuba itself.
Out of these three markets, Cuba shows sustained growth as the figures of foreign visitors hit records with some 4.7 million in 2017.
However, Barre said that the Cuban rum is highly demanded in other countries like the U.K., Spain, Italy, Canada, Mexico and Russia.
Interesting enough is that Havana Club Rum is increasingly being demanded in China and Japan, while its world roads also begin to extend to new destinations such as Thailand, Vietnam and Singapore, the executive noted.
At present, Havana Club rums are present at over 125 world markets, with the exception of the United States due to the economic, commercial and financial blockade that Washington imposes on the Caribbean island nation.
Havana Club International was set up in 1993 by Cuba Ron Corporation and France’s Pernod Ricard Group.